Common Sense Solutions to our Climate and Nature Crises

Neil Kitching
2 min readNov 11, 2020

Synopsis

Coming from Scotland, host of the global 2021 climate conference, Carbon Choices tells the most remarkable story on planet Earth. How one group of sociable animals came to emit 40 billion tonnes (40,000,000,000) of an invisible gas each year, changing the chemistry of the atmosphere and the oceans, and steadily destroying the environment and life support systems that we depend on. We have unwittingly driven the world into a climate and wildlife crisis by the endless extraction of raw materials and our excessive consumerism — primarily by wealthier people and countries.

Carbon Choices considers the psychology that drives us to buy more ‘stuff’ and whether this makes us happier. In plain language, it describes ten building blocks that provide us with a foundation to build sensible climate change solutions; and five common-sense principles to guide us in the decisions that we make.

By applying these principles to our daily lives — our diets, homes, travel, shopping and leisure — we can regenerate nature, improve our society, be healthier, happier and lead more fulfilled lives.

This popular science book will fill any gaps in your understanding of climate change and nature loss. It lays out the solutions including a green action plan for government, businesses and individuals. It will motivate you to change your behaviour and maybe inspire you to campaign to change business activity and government policy.

Biography

Neil Kitching is an enigma. A geography graduate from Scotland, who qualified as an accountant in the private sector then worked as an auditor in the public sector. A burning desire to fulfil unmet dreams led to a mid-life career change to work in Sustainable Development policy. He now works as an Energy Specialist at Scottish Enterprise, a public body that helps businesses. His role is to support the business environment for companies interested in water technology and renewable heat solutions — but Carbon Choices is his own work, independent of his employer.

Carbon Choices arose from a frustration that people are still unaware of climate change facts and its implications. Incorporating nature loss into the book is ambitious, but necessary, as nature is integral to climate change and wildlife is fragile.

For testimonials and further information please view www.carbonchoices.uk. Carbon Choices is available to buy on Amazon.

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Neil Kitching

Neil Kitching is an environmentalist, geographer and energy specialist from Scotland.